CLUELESS COFFEE
This portfolio showcases the brand identity for "Clueless," a fashion/coffee and lifestyle brand that embodies a sense of youthful rebellion and nonconformity. The brand's aesthetic is characterized by bold typography, edgy graphics, and a rebellious attitude.
The designs in this are highly symbolic and need to be decoded to unlock its understanding. All parts are intentional and have meaning!
I was responsible for:
Logo design.
Coffee Packaging design.
Instagram/Facebook/Twitter.
Full website creation.
Advertising.
The Clueless logo I created inspired by Well cathedral.
Brand messaging:
The Clueless brand messaging is focused on empowering individuals to express their unique style and individuality. The brand encourages its customers to embrace their "clueless" side and challenge societal norms. The overall message is one of self-expression, rebellion, and nonconformity.
The Clueless Instagram I made
The Skull hoodie and Clueless Website I created
Target Audience:
The Clueless brand targets a young, urban demographic that values individuality, style, and authenticity. The target audience is likely to be people who feel rejected by society and seek a community
An example of a advert I made
Final packaging sent to print
Brand Applications
The Clueless brand identity is applied across a variety of marketing materials, including:
Website
Social media
Product packaging
Print advertising
The black and white Coffee of enlightenment and peace.
The Rainbow coffee of healing.
The coffee of conflict.. the choice is yours..
Conclusion:
The Clueless brand identity is a strong and cohesive representation of the brand's values and aesthetic. The bold typography, edgy graphics, and rebellious attitude create a memorable and impactful brand experience.
Matthew Bagg founder:
''Lucas is a highly creative and professional person going above and beyond exceeding all expectation''