Illustration & Packaging
JUICE BURST
Client:
Juice Burst Project Brief:
Juice Burst approached us to create a visually appealing and informative design for their new line of fruit juices. They wanted a packaging design that would capture the freshness and natural flavors of their products while also standing out on store shelves.
Design Concept:
The design concept focused on highlighting the vibrant colors and textures of the fruits used in the juices. We aimed to create a packaging that was both eye-catching and functional, effectively communicating the product's benefits to consumers.
Color Palette: A bold and vibrant color palette was chosen to reflect the freshness and variety of the juices. Each flavor has a distinct color scheme associated with its primary fruit, making it easily recognizable.
Typography: A clean and modern font was selected to complement the overall design aesthetic. The typography is clear and legible, ensuring that the product information is easily readable.
Illustrations: Realistic fruit illustrations were used to showcase the natural ingredients in each juice. The illustrations are vibrant and detailed, capturing the essence of the fruits.
The new packaging design for Juice Burst successfully captures the essence of the product and stands out on store shelves. The vibrant colors, realistic illustrations, and clear typography effectively communicate the freshness and natural flavors of the juices. This design has helped to establish Juice Burst as a leading brand in the fruit juice market.